In order to avoid misunderstandings in PR, we need to define some main terms that are usually used.
PR exclusive – an agreement between the company and media, when company sends press release only to this media with a guaranteed publication. Especially works if you personally know a journalist from the media.
A Press Embargo is a prohibition to publish news until certain date or conditions. If the request is not fulfilled, future cooperation and access to information for reporters is endangered.
An Angel Investor – well-known individuals with a lot of connections, provide financial support to start-ups.
A Venture Capital Firm – companies that invest capital, predominantly using outside investors.
A Full Service PR Firm – company that involves clients from different spheres and provides with a range of services.
An Integrated PR Campaign – a multidisciplinary approach with a number of marketing facilities in order to deliver certain information and attain coherent understanding with audience.
A News Conference – Live distribution of news by companies to the media in a form of presentation and following question-answer part, when journalists can find out everything they are interested in.
A Press Kit – information distributed to the media for promotional purpose, covers background information, illustrations, news releases, printed articles.
A Viral Campaign – marketing channel with a function of promoting and spreading the information throughout the internet. Readers are encouraged to except the message and pass it onto their network.